Personal life? You wish!

Every day I use Facebook every other minute of the day, but did you know that when you post your photos of you and your friends, Facebook NOW owns them?  Its deceiving since no one ever reads the agreement page. We all just accept and start our page, thinking what we post are private. Well you are wrong, so wrong in fact.

Facebook has said in their agreement that they own anything posted on their site, what people also don’t realize is that Facebook is legally able to sell your photos to advertisement companies. So one day you might be on the Internet and see your face plastered on a dating website ad, and have no idea.

If you have free time Google your name in images search, don’t be too surprised to see your face there too, as your photos on Facebook connect to Google images and anyone can see. You are not safe. It’s also been said that employers have turned down people interviewing based on their content on social media sites.

Back in Tom Brennan’s class, there was a very interesting presentation done by Faith Cassleman and Hayden Murphy. It was one that caught my attention and got me thinking. They talked about how everything you post is legally on the internet. The classes’ response was amazing, as no one knew of this. Hayden also mentioned that he knew of someone who was fire because of what they had posted on Facebook.

Maybe this is a warning to all young adults that you should ask yourself; would you want your mom and dad to see this? Would future employers turn you down based on your content? Do you think what is on Facebook page is appropriate? If you said no to most or all of these, you should reevaluate what you have posted on social media.

You might one day want to edit and review your page and ask yourself; would you want your mom and dad to see this?, would future employers hire me bases on my content?, do I think what is on Facebook is appropriate? If you said no to most of these or all, you should reevaluate what you have posted on social media.

Be careful, it might just be the difference of you succeeding or failing. So here is a tip; if you think it’s not appropriate it’s most likely not.

 

If Only A Car Could Give You Confidence… 

The Spot: A young teenage boy all dressed for prom, looks into his reflection with a sigh.  His mom walks up to him and says “look at you, so dashing, come on nowadays lots of people go by themselves” as she pins a boutonniere onto his tux. The young boys little sister smartly replies “no they don’t.” With disappoint look on his face, his dad then through a pair of keys at him. The next shot goes to a beautiful Audi 2013 with the front lights turned on where the young man starts to feel comfortable as his starts the car. As he is driving, he is stopped at a red light beside a limo where a girl yells “prom.” The guy then drove away fast as the light turned green, and showed him pulling into the principles school parking spot. Confidently the young man walks through the school hallway into the gymnasium, seeking out the prom queen. With his confidence at an all-time high he then grabs the prom queen and kisses her. Classmates begin to cheer as the prom king walks up to him; the scene quickly switches to show the boy driving away at a fast speed with a black eye and a grin from face to face. As they say bravery. It’s what defines us.

The Problem/Challenge:  We all wish confidence came as easy as something like driving a car, but we also all know this is not the case. The odds of an eighteen year old owning or being allowed to drive an Audi are pretty slim. Audi is trying to showcase that by driving their Audi you will magically gain confidence. Yes, driving a beautiful car such as an Audi will do so, but why not use a male 25-30; they are more sexy and confident.

The Idea: The idea for this advertisement is that Audi wanted to show the cool factor and being confident by driving their sporty and sleek-looking car. Audi not only attracts young men and older men to their car, but also women. What women don’t love a confident guy driving a beautiful car?

Execution of Idea: Audi executes their idea, by having a young man without a date for prom drive his dads beautiful Audi 2013 to his prom by himself. While the boy is driving a girl takes notice of him in the car and that’s where you see his confidence start to grow.  As he pulls into the school it shows his confidence even higher when he parks his car in the principles spot.  His confidence at an all-time high the boy walks into the gym grabs the prom queen and kisses her. Audi is showing by driving the car the boy felt like he could do anything.

What Works?  Audi is well aware that appearance in today’s world is important to consumers. By showing viewers the cool factor of the car, men are going to buy it.

What Doesn’t Work? The advertisement is unrealistic as no one will just walk into a room and kiss someone random. .The car is less appealing to the older market and more appealing to the younger market that cannot afford the car. By using an older man even by a few years would be more appealing to an older more successful market looking for a sexy car.

Grade:  B. The advertisement itself is eye-catching and fun to watch. When watching it you want to know what will happen to the boy. The music that is played is current dance music that also grabs the viewer’s ear. The advertisement was not realistic; people do not become instantly braver by driving a car. Overall the commercial was entertaining to watch,  with 10,000,000 views it must have caught someone’s interest!

Extreme Coupon Edition

I

Companies are constantly trying to attract buyers.

Whether its two dollars off a box of fruit loops or 75 percent off your next pair of shiny black heels. Buyers LOVE coupons.

In Kathy Patterson`s class we learned about promotional sales and the use of coupons. According to Kathy they`re many different types of coupons. Consumers can get media delivered,In-pack, out-pack and instant redeem coupons. Coupons are available anywhere for shoppers to get their hands on.When you walk into a store you will now see coupons sitting where the product is.

By the coupon being beside the product and the product being beside the competitor, consumers will most of the time choose the product with a coupon attached to it.  It might be a  five dollar box of cereal with a two dollar off coupon or the competitor cereal also at five dollars with no coupon. I know for me I will choose the cereal with two dollars off, because we are saving money.

Companies realize that consumers perfer to save money rather than spend money on a more expensive product. By positioning their product with a coupon they are already winning.

So when you are purchasing your nwxt product don`t forget to pick up that coupon. You might just save some money!

Sex Sells and We Like it.

Skin, sweat, good-looking girls and guys, you see it blasted every where and it will turn heads.

It doesn’t have to be a product that involves this image, but when you add sex into the mix you better believe people will start listening. They say sex sells because it literally does. By using sex in advertisements  humour, sensuality and attraction is added to the product to make it more interesting to consumers.

In professor Kathy Patterson’s class, we learned the eight appeal techniques that advertisers use to reach their audience. Since sex in advertising has been around from the beginning of marketing, it continues to be successful.

Advertisers have become more creative and discrete in their approach of selling products using sex to catch the audience’s attention. Dentyne Ice gum is notorious for taking this approach when it comes to their advertisements. The Business Insider says “sexual desire is built into the reptilian brain. Because people’s thoughts come from inside their own heads, they extrapolate their feelings to situations that do not apply.”

When watching the Dentyne Ice commercial, they trick consumers into believing they are watching a condom commercial but in the end it is only a chewing gum advertisement. They use sex to attract the audience causing people to fantasize what is actually going on in the commercial.  With the slogan “practice safe breath” how could you not think of practice safe sex!

So please practice safe advertising.

The world of news print heading towards extinction

 

It is a question we get asked every day in Kathy Patterson and Tom Brennan’s class. Will we have magazines, newspapers, and flyers in the future or will it soon be only on the internet. Imagine a world without news print and being able to access everything on the internet.

Think of how easy it is to be on your computer doing homework, checking Facebook and emailing all at once. Now add a tab to read the news by a click of a button. With everything being at the top of your page it is literally at the tip of your finger tips… well by a click of a button!

In Brennan’s class two students did a presentation asking this question. The results from the student’s opinions were split. Some students believed that news print would survive and others that the internet would soon bury news print. I believe that in the future we will no longer be able to pick up a paper from the corner store.

After 149 years as a daily, the Seattle Post – Intelligencer in Washington became an online only newspaper. http://www.ipsnews.net/2012/11/qa-is-print-media-headed-for-the-graveyard/. The most well-known papers in the world have realized online is the way to go if they want to keep their paper going.

If some of the top news papers in the world are going online what gives some of the smaller papers hope. Will they soon need to follow the trend of the “Internet” or stick to their roots? Only time will tell…

http://www.youtube.com/watch?v=zLqQrrFx45o

Is Humour really necessary?

The other day I was watching the  television when the Geico commercial came on. That is when my boyfriend asked a question ” would people take Geico seriously if the geco was not so realistic and more cartoony?”

This got me thinking as I was driving him home , that should be what I write my next blog about. Smart boyfriend eh!?

When advertisers begin to brain storm for their next project do they ask themseleves ” how far is too far when it comes to humour in serious advertisements?”

When you think of health, car and house insurance you would never associate it with humour.. that is absurd! Those are some serious matters in an adults life and fairly risky for a company to try. In Geico’s case they were the first to try and succeeded at this.

 

 

Now and days you see other comapanies trying to copy what Geico did and not end up with the same outcome. Even globally adveritisers are trying to use humour. Personally I think a little laugh here and there is fine but not every commericial. show the true meaning of what you are selling do not FAKE it! Not all of us are immature and buy what you are selling you can b**l s**t anything. When I have Geico I expect Sun- Soaked savings..

 

Whatever that is…

Does anyone know how to pick up a phone anymore??

Facebook Pandemonium!

Have you ever gone one day without checking your Facebook? I know I have not.  Probably check it every hour of the day, just to see what my friends are up to, as they call “creeping”

Is it not crazy that most of us have been using this social media site for almost TEN year now! Not like ICQ, Piczo and Msn that disappeared before our eyes. I can honestly say that Facebook is the longest commitment I have stuck to.

Not only do we depend on Facebook to know what everyone is doing, but NO ONE calls anymore. Yes I am talking about picking up a phone, dialing numbers and hearing each other’s voices. Instead we rely on Facebook chat to communicate.

Insane eh! This is how we communicate these days. Now think about that.

Facebook drives 56% percent of social sharing as you can see here: http://www.statisticbrain.com/social-networking-statistics/ with over 500 million users globally.

As I look in this cafeteria seeing people on their computers and cell phones I guarantee most are on Facebook. Seeing that every few minutes there is a post from Spotted at SLC.  A page on Facebook that students can comment on other students by what they look or act like. It’s like our very own Gossip Girl!!

XOXO Sarah

http://www.youtube.com/watch?v=zihI7fYeq2o

 

 

…Blogging Scared!!

Call me crazy… but I would rather sing in front of a whole stadium full of people than write a blog for all to see. Now before I tell you why, I should tell you a bit about myself. My name is Sarah Kidd and I am twenty-two years old. I have  been performing since I was ten and playing guitar since I was fifteen.

I like to think of myself as a confident person who likes to speak up and sing. It is just that writing shows my weakness and it is weak.

Surely we have all wished at one time in our life that we were Superman with no fears or weaknesses, but even superman could not handle Kryptonite. Fear is what stops us from doing what we want in life… but why??

Why let that annoying little voice in the back of our head tell us we “CAN’T”? You just got to do it and you will succeed at it no matter how many times it takes you to do so. Guaranteed the more you work at something the better you get. I do hope that in the end I do become a better writer and do not scare Frank off … fingers crossed!